Cover treatment for Wayfinding Ribbon Rewrite

screen planning · 8-week mall corridor study

Wayfinding Ribbon Rewrite

Renews directional ribbons after category reshuffles without breaking cognitive landmarks.

Informational allocation: 2,650,000 KRW · no checkout on this site

Narrative

Works from circulation heat sketches and fixture churn logs to propose ribbon colors, arrow densities, and tactile cues suited to older malls with uneven ceiling heights.

Deliverables inside

  • Landmark preservation matrix against historical photography
  • Arrow density caps tied to walking speeds
  • Ceiling-height compensation sketches
  • Escalator-adjacent redundancy paths
  • Temporary vinyl overlays for phased demolitions
  • Kids-eye sightline annotations
  • Noise-reduced icon families

Expected outcomes

  • Ribbon layers annotated before vinyl orders print
  • Reduced guest confusion scores in mystery shopper trials
  • Wayfinding QA checklist adopted by housekeeping leads

Field questions

We coordinate proofs; fabrication stays with approved print vendors.

Reviewer notes

Wayfinding Ribbon Rewrite forced us to photograph ceilings — tedious but it stopped arrows from contradicting escalator refurb zones.
Diego
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